"Herb & Hue is made in the Biella region of northern italy, where generations of textile expertise meet cutting-edge innovation. At the heart of this production lies a plant-based dye house that combines ancient dyeing traditions with modern, eco-conscious technology -- reviving natural methods which were largely lost to petroleum based chemicals"
-- the Fibre Co
Naturally Dyed, Scientifically Perfected
Through years of thoughtful development, a dedicated dye-house in Italy has reawakened dyeing methods that were nearly forgotten—methods that once relied on the power of plants before synthetic dyes took over the industry. Their breakthrough? A proprietary process that allows plant dyes to permanently bond with fiber, without synthetic mordants or chemical fixatives.
The result is nothing short of extraordinary: saturated, lightfast, deeply vibrant hues, all born from roots, bark, leaves, and herbs. It’s a modern approach to a timeless tradition—one that’s earned Woolmark’s prestigious certification for Natural Coloration Technology.
🌿 Zero synthetics
🌿 Zero heavy metals
🌿 Zero petroleum-derived substances
Nothing but nature personified.
Color That Connects to Place
Each colorway in the Herb & Hue collection is named to reflect the geographical origins of the dye plants and the natural textures and tones they evoke. The palette is rich, refined, and rooted in meaning—perfect for knitters who want more from their yarn.
How It Feels in Your Hands
Softness is often promised—but Herb & Hue delivers. Spun from extra-fine Merino wool (under 19.5 microns in diameter), this yarn has a downy softness that feels gentle even against the most sensitive skin. To put it in perspective: human hair averages 60–100 microns. The result is a plush, cloud-like feel with beautiful structure and drape.
What to Knit
This yarn shines in patterns that let its quality take center stage. With a rounded multi-ply construction, it offers crisp stitch definition for:
- Intricate cables
- Textured heirloom sweaters
- Cozy winter hats
Whether you’re knitting to unwind or to impress, Herb & Hue gives your work a touch of elegance and soul.
View the collection here ->
Thoughtful Care for Timeless Beauty
Thanks to the advanced dyeing process, the colors are surprisingly resilient—far outlasting traditional plant-based dyes. But as with all luxury fibres, a little tenderness goes a long way.
🧺 Care Tips:
- Hand wash gently in cool water with a wool-safe wash.
- Avoid prolonged soaking or wringing.
- Lay flat to dry on a clean towel and shape to size.
- Wash colors separately, as some plant dyes may transfer when moist.
A Sustainable Shift
Choosing Herb & Hue means choosing a cleaner, more intentional path—one that values beauty, longevity, and the health of the planet.
Warmly,
